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Lifetime Value: the Most Important Number
I am a true numbers geek. My initial fascination with the discipline of marketing was learning that data can even predict something as seemingly random and variable as human behavior. I can get lost...
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What Makes Today’s Entrepreneurs Successful? Download SCORE’s Latest Infographic
Entrepreneurs that survive and thrive share commonalities and seem to be cut from the same mold. Each excels at certain areas while utilizing similar tools. This month’s SCORE infographic sponsored by...
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Why Data Matters…A Lot
“The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation,...
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The Entrepreneurial MVP
As many in the entrepreneurial world, I have become a big fan of Eric Ries and his Lean Start-up philosophy. The big idea is that instead of creating a fully featured, branded, buttoned up product or...
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Tips for Crafting your Start-Up Pitch
Whether you are looking for financial investors, strategic partners or an advisory panel, you will need a “pitch deck”. The beauty of the pitch deck process is that it forces you to create a story for...
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Content Marketing Writers: How to Hire, Manage and Optimize
When should you hire a writer? How should you work with a writer and how can you ensure you get the most value possible from your efforts? To get insights and tips, I had the great fortune to be able...
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Keep Your Goals in Sight with an Inspiration Wall
What is it about the New Year? I always feel that same odd combination of reflection, anticipation and restlessness. Like all of you, I create resolutions and goals for my business and myself. That’s...
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Celebrating Women Entrepreneurs: An Interview with Youngsong Martin
In celebration of National Women History Month, we spoke with a fantastic female entrepreneur who has inspired and paved the way for other women to pursue and succeed in their entrepreneurial dreams....
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The Best Product Does Not Win – The Best Distribution Does
Recently I was reviewing a recent presentation by Bjoern Lasse Herrmann given at the Small Business Summit. His company, Compass, has collected data from over 30,000 start-ups. And while his insights...
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On Second Thought, Nice Guys Can Finish First
In a world that always seems to be about “me first,” it can be hard to see the value of niceness in the business world. It turns out that there may be more to altruism than vague moral brownie points:...
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